Social media is a time trap for business owners. You sit down to post one update and an hour later you are watching cooking videos.
Here is how to use social media for business without losing your mind:
- Choose one platform where your customers actually are. For most SA businesses, that is Facebook or Instagram
- Create a simple content calendar: 3 posts per week
- Batch create content: spend one hour on Sunday writing all three posts
- Schedule them using free tools like Meta Business Suite
- Do not scroll your feed while creating content
- Set a 15-minute timer for engaging with comments and messages
- Turn off notifications outside business hours
Social media should serve your business, not the other way around. One focused hour per week is enough to build a presence.
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I set up and manage Google Business Profiles for local businesses.
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