Most small businesses waste money on Google Ads because they make these mistakes:
- Targeting too broad a geographic area
- Bidding on expensive generic keywords
- Not tracking conversions
- Sending traffic to a slow, poorly designed website
- Not using negative keywords
- Running ads 24/7 instead of during business hours
Here is how to make Google Ads work:
- Start with a tiny budget (R500/month)
- Target only your service area (5-10km radius)
- Use specific keywords (“emergency plumber Heidelberg” not just “plumber”)
- Send traffic to a dedicated landing page, not your homepage
- Track phone calls and form submissions
- Review your campaign weekly and cut what does not work
Google Ads are not magic. They are a tool. Like any tool, they work when used correctly and waste money when used carelessly.
Need Help?
I set up and manage Google Business Profiles for local businesses.
Call: 067 863 2867
Email: hello@mvisionweb.co.za