Digital marketing people have been declaring business cards dead for 10 years. They are still wrong. In South Africa, where networking happens at braais, chambers of commerce, and trade shows, a business card is still the fastest way to share […]
Your logo needs to work today and in 10 years. Most businesses change their logo every 2-3 years because they chose something trendy instead of timeless. Here is how to choose a logo that lasts: A good logo is not […]
Brand strategy sounds corporate and complicated. It does not have to be. For a small business, brand strategy answers four questions: Write down answers to these four questions. That is your brand strategy. It does not need to be a […]
Most people think brand identity means logo. It is much more than that. Brand identity is how your business looks, sounds, and feels across every touchpoint. It includes your logo, yes. But also your colours, fonts, photography style, tone of […]
Your brand is the first thing people judge. Before they read your website, before they call you, they decide if you are professional based on how you look. Here is why most small business brands look amateur: The fix is […]