Your logo needs to work today and in 10 years. Most businesses change their logo every 2-3 years because they chose something trendy instead of timeless.
Here is how to choose a logo that lasts:
- Keep it simple. The best logos in the world are simple shapes with clean lines
- Avoid gradients, shadows, and complex effects
- Use no more than 2 colours
- Make sure it works in black and white
- Test it at small sizes (business card) and large sizes (signage)
- Avoid trends. What looks cool today looks dated in 3 years
- Choose a font that is clean and readable
- Make sure your logo works on both light and dark backgrounds
A good logo is not creative for the sake of being creative. It is clear, memorable, and represents what you do. Get it designed once and use it for a decade.
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