{"id":291,"date":"2026-07-16T21:54:21","date_gmt":"2026-07-16T21:54:21","guid":{"rendered":"https:\/\/portal.mvisionweb.co.za\/?p=291"},"modified":"2026-07-16T21:54:21","modified_gmt":"2026-07-16T21:54:21","slug":"google-ads-for-small-businesses-stop-wasting-money","status":"publish","type":"post","link":"https:\/\/portal.mvisionweb.co.za\/?p=291","title":{"rendered":"Google Ads for Small Businesses: Stop Wasting Money"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most small businesses waste money on Google Ads because they make these mistakes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeting too broad a geographic area<\/li>\n\n\n\n<li>Bidding on expensive generic keywords<\/li>\n\n\n\n<li>Not tracking conversions<\/li>\n\n\n\n<li>Sending traffic to a slow, poorly designed website<\/li>\n\n\n\n<li>Not using negative keywords<\/li>\n\n\n\n<li>Running ads 24\/7 instead of during business hours<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here is how to make Google Ads work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start with a tiny budget (R500\/month)<\/li>\n\n\n\n<li>Target only your service area (5-10km radius)<\/li>\n\n\n\n<li>Use specific keywords (&#8220;emergency plumber Heidelberg&#8221; not just &#8220;plumber&#8221;)<\/li>\n\n\n\n<li>Send traffic to a dedicated landing page, not your homepage<\/li>\n\n\n\n<li>Track phone calls and form submissions<\/li>\n\n\n\n<li>Review your campaign weekly and cut what does not work<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads are not magic. They are a tool. Like any tool, they work when used correctly and waste money when used carelessly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Need Help?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I set up and manage Google Business Profiles for local businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Call: 067 863 2867<br>Email: hello@mvisionweb.co.za<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most small businesses waste money on Google Ads because they make these mistakes: Here is how to make Google Ads work: Google Ads are not magic. They are a tool. Like any tool, they work when used correctly and waste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"_links":{"self":[{"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/posts\/291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=291"}],"version-history":[{"count":1,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/posts\/291\/revisions"}],"predecessor-version":[{"id":292,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/posts\/291\/revisions\/292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/media\/244"}],"wp:attachment":[{"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}