{"id":269,"date":"2026-07-16T21:36:50","date_gmt":"2026-07-16T21:36:50","guid":{"rendered":"https:\/\/portal.mvisionweb.co.za\/?p=269"},"modified":"2026-07-16T21:36:50","modified_gmt":"2026-07-16T21:36:50","slug":"3-second-rule-why-your-site-speed-is-costing-you-customers","status":"publish","type":"post","link":"https:\/\/portal.mvisionweb.co.za\/?p=269","title":{"rendered":"3-Second Rule: Why Your Site Speed Is Costing You Customers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google found that 53% of mobile visitors leave a site that takes longer than 3 seconds to load. Amazon found every 100ms of latency cost them 1% in sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a South African small business, this means if your site loads in 5 seconds instead of 2, you are losing roughly 30% of potential customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most common causes of slow sites are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uncompressed images (the biggest offender)<\/li>\n\n\n\n<li>Cheap shared hosting<\/li>\n\n\n\n<li>Too many plugins<\/li>\n\n\n\n<li>No caching<\/li>\n\n\n\n<li>Render-blocking JavaScript<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The fastest fix is usually image compression and better hosting. Check your site at gtmetrix.com. If it loads in under 3 seconds on mobile, you are ahead of most competitors. If not, fix it before you spend another cent on advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Need Help?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I set up and manage Google Business Profiles for local businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Call: 067 863 2867<br>Email: hello@mvisionweb.co.za<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google found that 53% of mobile visitors leave a site that takes longer than 3 seconds to load. Amazon found every 100ms of latency cost them 1% in sales. For a South African small business, this means if your site [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-page-speed"],"_links":{"self":[{"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/posts\/269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=269"}],"version-history":[{"count":1,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/posts\/269\/revisions"}],"predecessor-version":[{"id":270,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/posts\/269\/revisions\/270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=\/wp\/v2\/media\/241"}],"wp:attachment":[{"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.mvisionweb.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}